Elite World to Seek New Partnerships with DMCs and Agencies at GlobeMeets 2026

Elite World Hotels & Resorts will participate in the GlobeMeets B2B Networking Event, taking place in Istanbul on September 10-11, 2026, to hold meetings with travel agencies, destination management companies, and international tourism professionals.

According to a news article from HotelRestaurant Magazine dated September 5, 2026, the hotel group will be located in area E7 at the event. One of Elite World’s primary goals is to establish new business connections with agencies and DMCs coming from different cities in Turkey and to enhance existing commercial relationships.

According to the official announcement of GlobeMeets, the event will be held on September 10-11 at Rixos Tersane Istanbul. The organization uses a structure based on pre-scheduled one-on-one B2B meetings, rather than a classic tourism fair format with open participation and accreditation.

Why are DMC connections important for hotels?

One of the highlighted topics in Elite World’s participation in GlobeMeets is the DMC market.

Companies operating as Destination Management Companies play a role in managing group and organization traffic by bringing together accommodation, transfers, meetings, events, tours, and various local services in a specific destination.

According to information shared by HotelRestaurant, Elite World aims to promote its hotels in various destinations and segments to DMCs operating in Turkey, particularly in terms of accommodation, meetings, and event needs.

The value of such connections for hotels is not limited to room reservations. Group accommodations can also bring along meeting rooms, food and beverage, banquets, and various additional services.

Therefore, DMC relationships can evolve from being a channel managed solely by the sales department to bringing together revenue management, MICE, banquets, F&B, and operations teams around the same commercial opportunity.

GlobeMeets uses a different structure than the classic fair model

GlobeMeets defines itself not as a fair, but as a business-focused B2B networking event.

According to the official information of the organization, travel buyers are matched with tourism suppliers through pre-scheduled one-on-one meetings. In addition to DMCs, tour operators, hotels, airlines, tourism boards, cruise companies, travel technology providers, and various tourism brands participate in the event.

The 2026 participant list shows that many DMCs, airlines, and hotels from different geographies are included in the event. The official list also indicates that Elite World is one of GlobeMeets’ partner hotels.

This model allows hotel sales teams to focus on pre-determined commercial contacts rather than random booth visits.

The true value of event participation emerges after the meetings

In B2B organizations in the tourism sector, it is not sufficient to measure only how many people were met at the event.

More meaningful indicators for hotel groups include how many meetings converted into request for proposals, how many new agencies entered into contract processes, which markets generated group requests, and how much booking was produced from the connections established in subsequent periods.

Especially in DMC and MICE channels, the sales team needs to establish quick coordination with operational units after the event.

It may not be sufficient for an agency or DMC to have only the room rate ready for the interested group. Meeting capacity, banquet menu, transfer options, special event spaces, technical infrastructure, and operational flexibility are also part of the sales decision.

Therefore, B2B events can lose a significant portion of their potential if considered merely as brand visibility activities.

International connections can support growth strategy

HotelRestaurant’s news mentions that Elite World’s participation in GlobeMeets is also evaluated in terms of visibility in international markets.

The official participant structure of the event creates a suitable ground for this goal. GlobeMeets aims to bring together tourism professionals from over 50 countries and works with travel buyers from both Turkey and international markets.

The real commercial value of international visibility in such organizations is directly related to which markets the hotel prioritizes.

Not every agency or DMC may produce the same value. It is more important to choose partners that align with the hotel’s destination, price segment, seasonal structure, and MICE capacity.

Stafflink’s perspective

The strongest aspect of appointment-based B2B events like GlobeMeets for hotel groups is the potential to reach the right decision-makers rather than general brand visibility.

In our view, the success of the event for Elite World should be measured not by the number of visitors in area E7, but by what commercial results the meetings convert into in the following months.

Sales teams classify meetings by market, agency type, and potential volume; then, if they involve MICE, banquets, revenue management, and operations teams at the right stage, the event’s return can become more visible.

In B2B tourism organizations, the real value is created in the follow-up system that can convert contacts into measurable sales opportunities rather than just collecting business cards.